Results. In experiment 1, the white mug enhanced the rated “intensity” of the coffee flavour relative to the transparent mug. However, given slight physical differences in the mugs used, a second experiment was conducted using identical glass mugs with coloured sleeves. What color cup does coffee taste best? Coffee in a white mug was found … Read more
The reason? Humans tend to associate color with flavor and white is associated with bitterness The brown color of the coffee “contrasts” significantly with a white drinking apparatus. Why does coffee taste better in a white mug? As published in the journal flavour, when comparing three different colored mugs, white, blue and clear, the researchers … Read more
Overall, ceramic is the best material for coffee mugs as it’s relatively durable and affordable and the coffee stays warm for longer. Ceramic mugs do not absorb coffee flavors or leach any flavors into the drink. Which material cup is best? Ceramic Cup. Stoneware. stainless steel. Glass. Plastic. Although you were probably not thinking of … Read more