Is Nespresso B2B Or B2C?
Nespresso started in the Business-to-Consumer (B2C) market and later moved into the Business-to-Business (B2B) market in 1999 (see figure 2). Nespresso Professional was designed for the business and hospitality industry,10 serving fine restaurants, hotels, luxury retail stores, offices and the travel market. Who is Nespresso target market? Nespresso is an easy way for someone to … Read more