What Makes Starbucks Different From Its Competitors?
product differentiation is the core of Starbucks’ strategy to gain a sustained competitive advantage. Starbucks offers such differentiation through an excellent customer experience and quality coffee The “Starbucks Experience” is achieved through its well-designed stores with good ambiance and well-trained staff. How Starbucks differs from its competitors? Starbucks has managed to differentiate itself from competitors … Read more