Why Did Starbucks Buy Seattle’s Best Coffee?
Acquiring the Seattle’s Best and Torrefazione brands ” provides provides us an opportunity to launch the next phase of our specialty coffee growth ,” said Howard Schultz, Starbucks’ chairman. “Both SBC and TI offer superb specialty coffees that are distinct from Starbucks flavor profiles,” he continued. Is Seattle’s Best coffee the same as Starbucks coffee? … Read more