In 1987, when Il Giornale acquired Starbucks, Terry came up with a new design that merged the companies’ logos ; green replaced brown, and the Siren got a modern makeover (with a shorter name encircling her). In 1992 we made her face the star of the show, and in 2011 she became the Siren of … Read more
Since its creation, the original starbucks logo has undergone many changes. The logo design saw dramatic changes in the year 1987 when howard schultz acquired the company. The company removed the words “Starbucks”, “Coffee”, “Tea”, and “Spice”, and switched instead to ”Starbucks Coffee” Why did Starbucks change their logo? The logo’s colors shifted from brown … Read more
The original starbucks logo was the image of a “twin-tailed mermaid”, or siren greek mythology has it that sirens lured sailors to a shipwreck off the coast of an island in the South Pacific, also sometimes referred to as Starbuck Islands. Why did Starbucks change their original logo? The logo’s colors shifted from brown to … Read more
The logo’s colors shifted from brown to a kelly green to enhance a fresh start, growth and prosperity starbucks coffee was also wordmarked with two stars on either side, with the stars adding a new way to connect the logo with the company name. This simple mnemonic streamlined their growing brand identity. Why was the … Read more