The logo’s colors shifted from brown to a kelly green to enhance a fresh start, growth and prosperity starbucks coffee was also wordmarked with two stars on either side, with the stars adding a new way to connect the logo with the company name. This simple mnemonic streamlined their growing brand identity. Why was the … Read more
Due to the theories of colors, Brown may not be an appropriate color for food since consumer may think brown is dirty and lousy while green can make customers feel clean and fresh. In 2011, Starbucks abandoned the external ring of it brand name, which turned out to be simpler Why did Starbucks change their … Read more
She’s the biggest symbol of our brand, really, other than our partners (employees). She’s the face of it,” Steve Murray said. He’s a creative director in the Starbucks Global Creative Studio. The siren is like a super mermaid. Does Starbucks have a mermaid logo? From its small beginnings in 1971, the Starbucks logo design has … Read more