Which Colour Is Best For Coffee Mug?

Results. In experiment 1, the white mug enhanced the rated “intensity” of the coffee flavour relative to the transparent mug. However, given slight physical differences in the mugs used, a second experiment was conducted using identical glass mugs with coloured sleeves. Does mug color affect taste? The color of a coffee mug can alter the … Read more

What Color Cup Is Best For Coffee?

Results. In experiment 1, the white mug enhanced the rated “intensity” of the coffee flavour relative to the transparent mug. However, given slight physical differences in the mugs used, a second experiment was conducted using identical glass mugs with coloured sleeves. What color cup does coffee taste best? Coffee in a white mug was found … Read more

What Colour Mug Is Best For Coffee?

Results. In experiment 1, the white mug enhanced the rated “intensity” of the coffee flavour relative to the transparent mug. However, given slight physical differences in the mugs used, a second experiment was conducted using identical glass mugs with coloured sleeves. Does mug color affect taste? The color of a coffee mug can alter the … Read more