Why Did Starbucks Change Their Original Logo?

The logo’s colors shifted from brown to a kelly green to enhance a fresh start, growth and prosperity starbucks coffee was also wordmarked with two stars on either side, with the stars adding a new way to connect the logo with the company name. This simple mnemonic streamlined their growing brand identity. Why was the … Read more

What Do They Write On Starbucks Cups?

Starbucks hopes to personalise the service offered at its coffee shops by calling all customers by their first name. From Wednesday, (14 March) instead of writing the name of the drink ordered on the side of cups, Starbucks baristas will now write the customer’s name Do Starbucks write your name on the cup? “We have … Read more

Why Is The Starbucks Logo Mermaid?

Why does Starbucks have a mermaid for a logo? While scouring some old marine books, something stood out. A mysterious, nautical figure called to them, as sirens do. “ They really loved the look of it and it kind of tied into what they felt Starbucks stood for ,” Steve said. “So we took inspiration … Read more