Why Is Pumpkin Spice Latte Popular?
Why exactly are Americans addicted to all-things pumpkin spice? According to perception researchers at Johns Hopkins University, it’s the powerful scent The smell of this autumn flavor often triggers familiar, cozy memories, creating a national nostalgia and increased desire to reunite with the upcoming season. Why are pumpkin spice lattes so popular? Pumpkin spice latte’s … Read more