A Relaxed Social Space. One of the primary reasons why coffee shops have become so popular over the last decade is the feeling of comfort and relaxation they can provide This feeling is especially prevalent when you compare coffee shops to other competing locations, such as restaurants, pubs and fast-food chains. Why do people go … Read more
An independent restaurant is one that is not associated by any corporate chain and is run by the owner What is independent cafe? These cafés stand out from franchise cafés in that they carry their own identity and make decisions independently , unlike franchise cafés where decisions are made according to their franchisor’s system (Camillo, … Read more
From Wednesday, (14 March) instead of writing the name of the drink ordered on the side of cups, starbucks baristas will now write the customer’s name All Starbucks staff will also wear name badges in a bid to give a more friendly face to the in-store experience. Why Starbucks write your name on the Cup? … Read more
As a worldwide famous brand, Starbucks has been using market-skimming pricing strategy for a long time , which means that Starbucks charges high price for premium products. What pricing strategy does Starbucks use? For the most part, Starbucks is a master of employing value based pricing to maximize profits, and they use research and customer … Read more