Does Nespresso Taste Better Than Starbucks?
In the early 2000s, when Nespresso decided to market the brand as a luxury lifestyle brand , Monsieur Gaillard told the press that Nespresso would become the “Chanel of coffee,” a brand for people who live in buildings that have doormen and valets. Is Nespresso a luxury brand? In the early 2000s, when Nespresso decided … Read more