In February 2021, aegis brands agreed to sell second cup to Quebec-based Foodtastic Inc. for an undisclosed sale price which included $14 million in cash. Aegis will continue to operate bridgehead coffee and Hemisphere Cannabis Co. What happened Second Cup? The Second Cup Ltd. changed its name to Aegis Brands as part of a plan … Read more
second cup coffee chain sold for $14M to Quebec restaurant owner Foodtastic Is Second Cup out of business? In February 2021, aegis brands agreed to sell Second Cup to Quebec-based Foodtastic Inc. for an undisclosed sale price which included $14 million in cash. Aegis will continue to operate bridgehead coffee and Hemisphere Cannabis Co. Is … Read more
Lack of product quality and Innovation Customers found second cup coffee beverages to be boring, less caffeinated, and poor quality in comparison to the variety and quality in beverages that competitors like Starbucks and tim hortons offered. Is Second Cup struggling? Second Cup has been struggling amid increased competition from both high-end coffee purveyors and … Read more