In 1919 alfonso bialetti opened a workshop in Crusinallo, Italy to make semi-finished goods in aluminium, which turned into a studio for designing and producing finished items using shell moulding. However, it was in 1933 when he invented the moka express that the Bialetti story really began. Who created the Moka? In 1919 Alfonso Bialetti … Read more
A symbol of the company since the 1950s, the cartoon is a caricature of Bialetti and was designed to distinguish his pots from those of competitors Through clever marketing, Bialetti expanded the business turning the coffee maker into an global sensation. Who is the Bialetti man? Alfonso Bialetti (italian pronunciation: [alˈfɔnso bjaˈletti]) (17 June 1888– … Read more
The origins of the moka pot: it was invented by the italian alfonso bialetti in 1933 and named after the city of Mocha, in Yemen, renowned for the quality of its coffee. Who invented Moka pots? In 1919 Alfonso Bialetti opened a workshop in Crusinallo, Italy to make semi-finished goods in aluminium, which turned into … Read more