Is Lavazza Real Italian Coffee?

VMLY&R Italy has created the new global campaign for Lavazza, taking the real italian coffee brand around the world. Is lavazza coffee italian? Luigi Lavazza S.p.A. (Italian pronunciation: [luˈiːdʒi laˈvattsa ˈspa]), shortened and stylized as LAVAZZA, is an Italian manufacturer of coffee products Founded in Turin in 1895 by Luigi Lavazza, it was initially run … Read more

Is Espresso Supposed To Be Bitter?

When done correctly, espresso extracts the most delicate flavors of the 800 to 1000 aromatic compounds that make up the taste profile of roasted coffee beans. Good espresso should taste like dark chocolate and leave a delicious caramel-like taste in your mouth. It should not taste bitter at all Why does my espresso taste bitter? … Read more

Are Espresso Shots Bitter?

When done correctly, espresso extracts the most delicate flavors of the 800 to 1000 aromatic compounds that make up the taste profile of roasted coffee beans. Good espresso should taste like dark chocolate and leave a delicious caramel-like taste in your mouth. It should not taste bitter at all Is espresso supposed to be bitter? … Read more

Should Espresso Be Bitter Or Sour?

The last note to be extracted in an espresso is the bitter taste Generally, an espresso shot that tastes harsh, bitter or burnt has been overextracted. It can also be the result of an extraction that was too slow (36-40 seconds). If your espresso tastes bitter, the extraction time might have been too long. Why … Read more