The company’s brand is tied closely to its pro-gun and socially conservative image as well as close links with american military and law enforcement. In 2017 BRCC launched an advertising campaign based on their plan to hire 10,000 veterans Why is black rifle coffee so popular? So what did we think of Black Rifle Coffee? … Read more
In November 2021, black rifle coffee company merged with SilverBox Engaged merger corporation via a special purpose acquisition company in an effort to raise funds for expansion and to go public The company has a valuation of approximately $1.7 billion. The merger completed in February 2022. What is the story behind black rifle coffee? veteran … Read more
It’s common for entrepreneurs to open coffee shops to create a space for people to come together. Bringing people together and serving communities is something veterans know well. Why do veterans start coffee companies? Through the power of coffee they support our nation’s heroes : Law Enforcement Officers, Firefighters, Emergency Medical Technicians, Healthcare Professionals, Veterans … Read more